Vision Fitness Equipment

Vision Fitness, a US based company, designs and distributes award-winning fitness products, including treadmills, elliptical trainers, exercise bikes and gym equipment for the home and commercial markets. Vision began in 1993 as a division of Trek® Bicycle Company, one of the world's largest manufacturers of quality outdoor bicycles, where they pioneered the development of the smoothest and quietest exercise bikes available.

In 1996, Vision Fitness was spun off by the Trek Fitness management team to better focus on the specialised fitness industry. The company was renamed Vision Fitness because, after all, everyone who begins a fitness program has a vision of how they want to look, live or feel. Because Vision Fitness only sold high-quality bikes with Trek’s revolutionary magnetic resistance system (winning them Consumer’s Digest “Best Buy” awards in 1995 as Trek and again in 1996, 1998, 2001, and 2004 as Vision Fitness), the foundation was set for Vision to continue developing innovative product for the fitness industry.